- Jive Records ('Indie' label but with large financial backing)
- Columbia (large distributor)
- Epic (Metal and rock)
- Almost Gold (Classic recording)
- Dancing Cat Records (Dance genre)
2. Sony products as part of the Vertical Integration:
- 'Walkman'
- Mp3 players -> MP3 in sonyformat
- Laptops and computers eg. Vaio -> exclusive software often linked to big film releases
- Phones -> using synergy with Ericsson
- Sony commercialised CD format
- Playstation
3. Using other technologies eg.
- Games
- Sponsorship on TV programms
- film soundtracks
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