Notes

2.3.'09

Production :

• advances in technology
• user based production
• no more reliance on record company
• musical expertise is not needed e.g Garageband, Logic --> a loop based software which is evident in manufactured pop artists
• cost no longer an issue

Distribution :

• internet as a primary medium, web 2.0
• no longer expensive can be free ; largely accessed as 'free' music
• not legal in most cases - filesharing through Limewire
  now making physical formats obsolete e.g tapes, CD's --> impacts on retail outlets
• difficult to track and monitor
• industry forced to enter new ways of marketing, in keeping with interactive nature of distribution

Consumption :

• follows trend of using new media technology e.g. Youtube
• linked to image more explicitly through visual media
• saturated and diluted experiences of accessing music - devalued?

Legally
Downloads
- iTunes
Purchases
- CDs
- Concert Tickets
- Other
- Radio 67%
- Magazines 21%
- Newspapers 17%
- Blogs 14%
Online
- 75% watched a music video online in the last 3 months
- 38% use "youtube" to find new songs/artist
Radio
- 67% use this as main source of finding new artists/songs

Illegally
File sharing
- 63% download illegally and 70% of these don't feel guilty

83% - Play via MP3 players
62% - Play via mobile phones
42% - Play via a games console
50% - Play via download

4 main record companies ('The big four'):

• Sony
• Warner Bros
• EMI
• Universal

Music Industry and Technology
Timeline:

1980 - compact disc technology emerged
1982 - CDs were able to be played on computers
1988 - Sales of CDs over took the sales of Vinyl
1990 - Recordable CDs became available
1997 - MP3 players emerged
1999 - "Napster" service was launched- revolution that led to legal battles over copyright
2000 - Broadband was introduced to the UK
2001 - Apple launchediPod and iTunes
2003- CD sales has fallen by one third
2005 - iPod shuffle made downloading cheaper and more access able