2.3.'09
Production :
- advances in technology
- user based production
- no more reliance on record company
- musical expertise is not needed e.g Garageband, Logic --> a loop based software which is evident in manufactured pop artists
- cost no longer an issue
Distribution :
- internet as a primary medium, web 2.0
- no longer expensive can be free ; largely accessed as 'free' music
- not legal in most cases - filesharing through Limewire
now making physical formats obsolete e.g tapes, CD's --> impacts on retail outlets - difficult to track and monitor
- industry forced to enter new ways of marketing, in keeping with interactive nature of distribution
Consumption :
- follows trend of using new media technology e.g. Youtube
- linked to image more explicitly through visual media
- saturated and diluted experiences of accessing music - devalued?
Legally
Downloads
- iTunes
Purchases
- CDs
- Concert Tickets
- Other
- Radio 67%
- Magazines 21%
- Newspapers 17%
- Blogs 14%
Online
- 75% watched a music video online in the last 3 months
- 38% use "youtube" to find new songs/artist
Radio
- 67% use this as main source of finding new artists/songs
Illegally
File sharing
- 63% download illegally and 70% of these don't feel guilty
83% - Play via MP3 players
62% - Play via mobile phones
42% - Play via a games console
50% - Play via download
4 main record companies ('The big four'):
- Sony
- Warner Bros
- EMI
- Universal
Music Industry and Technology
Timeline:
1980 - compact disc technology emerged
1982 - CDs were able to be played on computers
1988 - Sales of CDs over took the sales of Vinyl
1990 - Recordable CDs became available
1997 - MP3 players emerged
1999 - "Napster" service was launched- revolution that led to legal battles over copyright
2000 - Broadband was introduced to the UK
2001 - Apple launchediPod and iTunes
2003- CD sales has fallen by one third
2005 - iPod shuffle made downloading cheaper and more access able
